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  • Women's Apex Cooling Hoodie - Trout

    Regular price  $139.99 Sale price  $69.99
  • Women's Apex Cooling Hoodie - Trout

    Sale price  $69.99 Regular price  $139.99
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This highly technical fabric also boasts an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH  which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and is rated UPF 50+ to help keep you protected from the sun’s harmful UV rays.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-10-17T16:35:09+13:00","created_at":"2025-10-16T18:03:00+13:00","vendor":"0","type":"New","tags":["group-womens_apex_cooling_hoodie"],"price":6999,"price_min":6999,"price_max":6999,"available":true,"price_varies":false,"compare_at_price":13999,"compare_at_price_min":13999,"compare_at_price_max":13999,"compare_at_price_varies":false,"variants":[{"id":51423438930196,"title":"Lichen Antarctica \/ 6","option1":"Lichen Antarctica","option2":"6","option3":null,"sku":"FBW-2114-ALS:06","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women's Apex Cooling Hoodie - Trout - Lichen Antarctica \/ 6","public_title":"Lichen Antarctica \/ 6","options":["Lichen Antarctica","6"],"price":6999,"weight":260,"compare_at_price":13999,"inventory_management":"shopify","barcode":"9420053371659","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51423438962964,"title":"Lichen Antarctica \/ 8","option1":"Lichen Antarctica","option2":"8","option3":null,"sku":"FBW-2114-ALS:08","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women's Apex Cooling Hoodie - 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This highly technical fabric also boasts an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH  which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and is rated UPF 50+ to help keep you protected from the sun’s harmful UV rays.\u003c\/span\u003e\u003c\/p\u003e"}
  • Men's Catch Board Hoodie

    $99.99
  • Men's Catch Board Hoodie

    2 reviews

    $99.99
    {"id":9977565446420,"title":"Men's Catch Board Hoodie","handle":"catch-board-hoodie","description":"\u003cp\u003eYour go-to everyday hoodie, made from 320gsm natural cotton for breathability and recycled polyester for added strength and faster dry times. This quality heavier-weight fabric offers a more luxurious and comfy feel to your hoodie game. Featuring a double-layer hood, pre-bent elbows, a brushed inner, and a roomy kangaroo pocket. Perfect for home or outdoor adventures.\u003c\/p\u003e","published_at":"2025-10-20T16:31:37+13:00","created_at":"2025-09-19T20:08:08+12:00","vendor":"0.0","type":"New","tags":["gift guide"],"price":9999,"price_min":9999,"price_max":9999,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":51313042063636,"title":"Rust \/ XS","option1":"Rust","option2":"XS","option3":null,"sku":"FMM-4110-IRU:XS","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Men's Catch Board Hoodie - Rust \/ XS","public_title":"Rust \/ XS","options":["Rust","XS"],"price":9999,"weight":750,"compare_at_price":null,"inventory_management":"shopify","barcode":"9420053386424","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51313042096404,"title":"Rust \/ S","option1":"Rust","option2":"S","option3":null,"sku":"FMM-4110-IRU:S","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Catch Board Hoodie - 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Rust \/ L","public_title":"Rust \/ L","options":["Rust","L"],"price":9999,"weight":750,"compare_at_price":null,"inventory_management":"shopify","barcode":"9420053386455","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51313042194708,"title":"Rust \/ XL","option1":"Rust","option2":"XL","option3":null,"sku":"FMM-4110-IRU:XL","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Catch Board Hoodie - Rust \/ XL","public_title":"Rust \/ XL","options":["Rust","XL"],"price":9999,"weight":750,"compare_at_price":null,"inventory_management":"shopify","barcode":"9420053386462","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51313042227476,"title":"Rust \/ 2XL","option1":"Rust","option2":"2XL","option3":null,"sku":"FMM-4110-IRU:2XL","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Catch Board Hoodie - 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This quality heavier-weight fabric offers a more luxurious and comfy feel to your hoodie game. Featuring a double-layer hood, pre-bent elbows, a brushed inner, and a roomy kangaroo pocket. Perfect for home or outdoor adventures.\u003c\/p\u003e"}
  • Women's Apex Cooling Hoodie - Snapper

    Regular price  $139.99 Sale price  $69.99
  • Women's Apex Cooling Hoodie - Snapper

    Sale price  $69.99 Regular price  $139.99
    {"id":10003899449620,"title":"Women's Apex Cooling Hoodie - Snapper","handle":"apex-cooling-hoodie-black-dark-shadow","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWhen you’re out all day in the blazing sun you’ll be thankful for the Women’s Apex Cooling Hoodie’s innovative, market-leading Ram-Jet cooling fabric which keeps you feeling fresh throughout the heat of the battle. This highly technical fabric also boasts an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH  which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and is rated UPF 50+ to help keep you protected from the sun’s harmful UV rays.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-10-20T16:28:53+13:00","created_at":"2025-10-16T18:02:33+13:00","vendor":"0","type":"New","tags":["gift guide","group-womens_apex_cooling_hoodie"],"price":6999,"price_min":6999,"price_max":6999,"available":true,"price_varies":false,"compare_at_price":13999,"compare_at_price_min":13999,"compare_at_price_max":13999,"compare_at_price_varies":false,"variants":[{"id":51423437816084,"title":"Black Dark Shadow \/ 6","option1":"Black Dark Shadow","option2":"6","option3":null,"sku":"FBW-2113-ABD:06","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women's Apex Cooling Hoodie - Snapper - Black Dark Shadow \/ 6","public_title":"Black Dark Shadow \/ 6","options":["Black Dark Shadow","6"],"price":6999,"weight":260,"compare_at_price":13999,"inventory_management":"shopify","barcode":"9420053371574","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51423437848852,"title":"Black Dark Shadow \/ 8","option1":"Black Dark Shadow","option2":"8","option3":null,"sku":"FBW-2113-ABD:08","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Women's Apex Cooling Hoodie - 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This highly technical fabric also boasts an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH  which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and is rated UPF 50+ to help keep you protected from the sun’s harmful UV rays.\u003c\/span\u003e\u003c\/p\u003e"}
  • Men's Apex Cooling Hoodie - Tagged

    Regular price  $139.99 Sale price  $69.99
  • Men's Apex Cooling Hoodie - Tagged

    29 reviews

    Sale price  $69.99 Regular price  $139.99
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This highly technical fabric also boasts an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH  which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and is rated UPF 50+ to help keep you protected from the sun’s harmful UV rays. \u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-10-20T16:28:53+13:00","created_at":"2025-10-16T17:56:48+13:00","vendor":"0","type":"Unclassified","tags":["group-mens_apex_cooling_hoodie"],"price":6999,"price_min":6999,"price_max":6999,"available":true,"price_varies":false,"compare_at_price":13999,"compare_at_price_min":13999,"compare_at_price_max":13999,"compare_at_price_varies":false,"variants":[{"id":51423430279444,"title":"Fiery Red \/ XS","option1":"Fiery Red","option2":"XS","option3":null,"sku":"FBM-0112-ARE:XS","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Apex Cooling Hoodie - Tagged - Fiery Red \/ XS","public_title":"Fiery Red \/ XS","options":["Fiery Red","XS"],"price":6999,"weight":310,"compare_at_price":13999,"inventory_management":"shopify","barcode":"9420053371543","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51423430312212,"title":"Fiery Red \/ S","option1":"Fiery Red","option2":"S","option3":null,"sku":"FBM-0112-ARE:S","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Apex Cooling Hoodie - 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This highly technical fabric also boasts an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH  which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and is rated UPF 50+ to help keep you protected from the sun’s harmful UV rays. \u003c\/span\u003e\u003c\/p\u003e"}
  • Men's King Tide Shorts - Black

    $99.99
  • Men's King Tide Shorts - Black

    $99.99
    {"id":9977645105428,"title":"Men's King Tide Shorts - Black","handle":"king-tide-shorts-black","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe King Tide Shorts are purpose-built for long, hot days where comfort and performance matter. Constructed from quick-drying, UPF 40+ rated fabric with 2-way stretch, they’ll keep you moving freely while protecting you from the sun. Lightweight and made to dry fast, the King Tide Shorts are just as at home in saltwater spray as they are around the backyard barbecue. Cut with a longer fit for extra coverage, these shorts are built for versatility. 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  • Men's King Tide Shorts - Putty

    $99.99
  • Men's King Tide Shorts - Putty

    $99.99
    {"id":9977645072660,"title":"Men's King Tide Shorts - Putty","handle":"king-tide-shorts-putty","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe King Tide Shorts are purpose-built for long, hot days where comfort and performance matter. Constructed from quick-drying, UPF 40+ rated fabric with 2-way stretch, they’ll keep you moving freely while protecting you from the sun. Lightweight and made to dry fast, the King Tide Shorts are just as at home in saltwater spray as they are around the backyard barbecue. Cut with a longer fit for extra coverage, these shorts are built for versatility. 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  • Kid's Fishing Tee

    $29.99
  • Kid's Fishing Tee

    $29.99
    {"id":9977644581140,"title":"Kid's Fishing Tee","handle":"fishing-tee","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHooked on comfort and style, the Kid’s Fishing Tee is perfect for long summer days. Made from 100% cotton with lightweight 160gsm fabric, it’s breathable and soft, ideal for the beach, the boat, BBQs, or just hanging out at home. Each tee features a fun, distinctive print that kids will love, and with BCI certification, you can feel good knowing it’s made with better cotton practices. Once they put it on, it’ll be their go-to tee all season!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-10-20T16:29:47+13:00","created_at":"2025-09-19T21:02:22+12:00","vendor":"0.0","type":"New","tags":[],"price":2999,"price_min":2999,"price_max":2999,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":51313194205460,"title":"Hazy Blue\/Teal \/ 2","option1":"Hazy Blue\/Teal","option2":"2","option3":null,"sku":"FBK-5103-TBL:02","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kid's Fishing Tee - Hazy Blue\/Teal \/ 2","public_title":"Hazy Blue\/Teal \/ 2","options":["Hazy Blue\/Teal","2"],"price":2999,"weight":119,"compare_at_price":null,"inventory_management":"shopify","barcode":"9420083302043","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51313194238228,"title":"Hazy Blue\/Teal \/ 4","option1":"Hazy Blue\/Teal","option2":"4","option3":null,"sku":"FBK-5103-TBL:04","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kid's Fishing Tee - Hazy Blue\/Teal \/ 4","public_title":"Hazy Blue\/Teal \/ 4","options":["Hazy Blue\/Teal","4"],"price":2999,"weight":119,"compare_at_price":null,"inventory_management":"shopify","barcode":"9420083302050","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51313194270996,"title":"Hazy Blue\/Teal \/ 6","option1":"Hazy Blue\/Teal","option2":"6","option3":null,"sku":"FBK-5103-TBL:06","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kid's Fishing Tee - Hazy Blue\/Teal \/ 6","public_title":"Hazy Blue\/Teal \/ 6","options":["Hazy Blue\/Teal","6"],"price":2999,"weight":119,"compare_at_price":null,"inventory_management":"shopify","barcode":"9420083302067","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51313194303764,"title":"Hazy Blue\/Teal \/ 8","option1":"Hazy Blue\/Teal","option2":"8","option3":null,"sku":"FBK-5103-TBL:08","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kid's Fishing Tee - Hazy Blue\/Teal \/ 8","public_title":"Hazy Blue\/Teal \/ 8","options":["Hazy Blue\/Teal","8"],"price":2999,"weight":119,"compare_at_price":null,"inventory_management":"shopify","barcode":"9420083302074","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51313194336532,"title":"Hazy Blue\/Teal \/ 10","option1":"Hazy Blue\/Teal","option2":"10","option3":null,"sku":"FBK-5103-TBL:10","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Kid's Fishing Tee - Hazy Blue\/Teal \/ 10","public_title":"Hazy Blue\/Teal \/ 10","options":["Hazy Blue\/Teal","10"],"price":2999,"weight":119,"compare_at_price":null,"inventory_management":"shopify","barcode":"9420083302081","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/KidsFishingTeeFront.jpg?v=1760570976","\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/KidsFishingTeeBack.jpg?v=1760570976"],"featured_image":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/KidsFishingTeeFront.jpg?v=1760570976","options":["Colour","Size"],"media":[{"alt":null,"id":43904986153236,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/KidsFishingTeeFront.jpg?v=1760570976"},"aspect_ratio":1.0,"height":1000,"media_type":"image","src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/KidsFishingTeeFront.jpg?v=1760570976","width":1000},{"alt":null,"id":43904986120468,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/KidsFishingTeeBack.jpg?v=1760570976"},"aspect_ratio":1.0,"height":1000,"media_type":"image","src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/KidsFishingTeeBack.jpg?v=1760570976","width":1000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHooked on comfort and style, the Kid’s Fishing Tee is perfect for long summer days. 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  • Women's Fly Fishing Tee

    $49.99
  • Women's Fly Fishing Tee

    $49.99
    {"id":9977644417300,"title":"Women's Fly Fishing Tee","handle":"fly-fishing-tee","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCrafted from lightweight 160gsm fabric, the Women’s Fly Fishing Tee is soft, breathable, and perfect for long summer days by the water. Whether you’re casting lines, relaxing at the BBQ, or unwinding at home, it delivers effortless comfort and a laid-back, polished look. 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Hazy Blue \/ 20","public_title":"Hazy Blue \/ 20","options":["Hazy Blue","20"],"price":4999,"weight":150,"compare_at_price":null,"inventory_management":"shopify","barcode":"9420083301954","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/Womens-Fly-Fishing-Tee-Hazy-Blue-Front-FBW-5105-TBL.jpg?v=1760569976","\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/Womens-Fly-Fishing-Tee-Hazy-Blue-Back-FBW-5105-TBL.jpg?v=1760569976"],"featured_image":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/Womens-Fly-Fishing-Tee-Hazy-Blue-Front-FBW-5105-TBL.jpg?v=1760569976","options":["Colour","Size"],"media":[{"alt":null,"id":43904678166804,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/Womens-Fly-Fishing-Tee-Hazy-Blue-Front-FBW-5105-TBL.jpg?v=1760569976"},"aspect_ratio":1.0,"height":1000,"media_type":"image","src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/Womens-Fly-Fishing-Tee-Hazy-Blue-Front-FBW-5105-TBL.jpg?v=1760569976","width":1000},{"alt":null,"id":43659175166228,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/Womens-Fly-Fishing-Tee-Hazy-Blue-Back-FBW-5105-TBL.jpg?v=1760569976"},"aspect_ratio":1.0,"height":1000,"media_type":"image","src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/Womens-Fly-Fishing-Tee-Hazy-Blue-Back-FBW-5105-TBL.jpg?v=1760569976","width":1000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCrafted from lightweight 160gsm fabric, the Women’s Fly Fishing Tee is soft, breathable, and perfect for long summer days by the water. Whether you’re casting lines, relaxing at the BBQ, or unwinding at home, it delivers effortless comfort and a laid-back, polished look. Comfortable, versatile, and designed to move with you, it’s the summer essential you’ll reach for again and again.\u003c\/span\u003e\u003c\/p\u003e"}
  • Men's Yellow Fin Bust Up Tee

    $49.99
  • Men's Yellow Fin Bust Up Tee

    $49.99
    {"id":9977643565332,"title":"Men's Yellow Fin Bust Up Tee","handle":"yellow-fin-bust-up-tee","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMade for those who thrive on the thrill of the catch, the Men’s Yellow Fin Bust Up Tee delivers comfort and style in equal measure. Crafted from 100% cotton with lightweight 160gsm fabric, it’s soft, breathable, and perfect for long days on the boat, at the BBQ, or relaxing at home. Featuring a striking Yellow Fiin Tuna print that captures the energy of the ocean, this tee is built for those who love life on the water. With BCI certification, you can feel good knowing it’s made with better cotton practices. Once you put it on, it’ll be your go-to all summer long!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-10-20T16:29:52+13:00","created_at":"2025-09-19T21:00:22+12:00","vendor":"0.0","type":"New","tags":[],"price":4999,"price_min":4999,"price_max":4999,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":51313190502676,"title":"Grey \/ S","option1":"Grey","option2":"S","option3":null,"sku":"FBM-5105-TGY:S","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Yellow Fin Bust Up Tee - Grey \/ S","public_title":"Grey \/ S","options":["Grey","S"],"price":4999,"weight":220,"compare_at_price":null,"inventory_management":"shopify","barcode":"9420083301411","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51313190535444,"title":"Grey \/ M","option1":"Grey","option2":"M","option3":null,"sku":"FBM-5105-TGY:M","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Yellow Fin Bust Up Tee - 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Crafted from 100% cotton with lightweight 160gsm fabric, it’s soft, breathable, and perfect for long days on the boat, at the BBQ, or relaxing at home. Featuring a striking Yellow Fiin Tuna print that captures the energy of the ocean, this tee is built for those who love life on the water. With BCI certification, you can feel good knowing it’s made with better cotton practices. Once you put it on, it’ll be your go-to all summer long!\u003c\/span\u003e\u003c\/p\u003e"}
  • Men's Marlin Tee

    $49.99
  • Men's Marlin Tee

    $49.99
    {"id":9977643237652,"title":"Men's Marlin Tee","handle":"marlin-tee","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBuilt for those who live for the chase, the Men’s Marlin Tee combines comfort, style, and performance. Crafted from 100% cotton with lightweight 160gsm fabric, it’s soft, breathable, and perfect for long days on the water, at the BBQ, or relaxing at home. Featuring a bold marlin print that captures the spirit of the ocean, this tee stands out from the crowd. With BCI certification, you can feel good knowing it’s made with better cotton practices. Once you put it on, it’ll be your summer favourite!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-10-20T16:29:53+13:00","created_at":"2025-09-19T21:00:06+12:00","vendor":"0.0","type":"New","tags":[],"price":4999,"price_min":4999,"price_max":4999,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":51313189912852,"title":"Teal \/ S","option1":"Teal","option2":"S","option3":null,"sku":"FBM-5105-TTE:S","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Marlin Tee - Teal \/ S","public_title":"Teal \/ S","options":["Teal","S"],"price":4999,"weight":208,"compare_at_price":null,"inventory_management":"shopify","barcode":"9420083301343","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51313189945620,"title":"Teal \/ M","option1":"Teal","option2":"M","option3":null,"sku":"FBM-5105-TTE:M","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Marlin Tee - 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  • Men's Sport Fishing Hoodie

    $99.99
  • Men's Sport Fishing Hoodie

    $99.99
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This quality heavier-weight fabric offers a more luxurious and comfy feel to your hoodie game. Featuring a double-layer hood, pre-bent elbows, a brushed inner, and a roomy kangaroo pocket. Perfect for home or outdoor adventures.\u003c\/p\u003e"}
  • Kid's Skippies Long Sleeve Tee

    Regular price  $34.99 Sale price  $19.99
  • Kid's Skippies Long Sleeve Tee

    Sale price  $19.99 Regular price  $34.99
    {"id":9977585434900,"title":"Kid's Skippies Long Sleeve Tee","handle":"skippies-long-sleeve-tee","description":"\u003cp\u003eFor a look that's effortlessly smart and laid-back, our new range of tees is your ideal choice. Crafted from 100% cotton with a lightweight 160gsm fabric, these tees offer exceptional breathability and comfort. Perfect for the beach, the boat, BBQs or just around home our tees are designed to be your summer staple. Each tee features a distinctive print that will set you apart from the crowd. With BCI certification, you can enjoy your new favourite tee with the assurance of better cotton practices. 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  • Women's Trawling Away Tee

    Regular price  $39.99 Sale price  $29.99
  • Women's Trawling Away Tee

    2 reviews

    Sale price  $29.99 Regular price  $39.99
    {"id":9977583763732,"title":"Women's Trawling Away Tee","handle":"trawling-away-tee","description":"\u003cp\u003eFor a look that's effortlessly smart and laid-back, our new range of tees is your ideal choice. Crafted from 100% cotton with a lightweight 160gsm fabric, these tees offer exceptional breathability and comfort. Perfect for the beach, the boat, BBQs or just around home our tees are designed to be your summer staple. Each tee features a distinctive print that will set you apart from the crowd. With BCI certification, you can enjoy your new favourite tee with the assurance of better cotton practices. 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  • Men's Apex Predator Tee

    $39.99
  • Men's Apex Predator Tee

    $39.99
    {"id":9977574359316,"title":"Men's Apex Predator Tee","handle":"apex-predator-tee","description":"\u003cp\u003eFor a look that's effortlessly smart and laid-back, our new range of tees is your ideal choice. Crafted from 100% cotton with a lightweight 160gsm fabric, these tees offer exceptional breathability and comfort. Perfect for the beach, the boat, BBQs or just around home our tees are designed to be your summer staple. Each tee features a distinctive print that will set you apart from the crowd. With BCI certification, you can enjoy your new favourite tee with the assurance of better cotton practices. 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  • Men's Fishing Essentials Long Sleeve Tee

    Regular price  $49.99 Sale price  $39.99
  • Men's Fishing Essentials Long Sleeve Tee

    1 reviews

    Sale price  $39.99 Regular price  $49.99
    {"id":9977570296084,"title":"Men's Fishing Essentials Long Sleeve Tee","handle":"fishing-essentials-long-sleeve-tee","description":"\u003cp\u003eFor a look that's effortlessly smart and laid-back, our new range of tees is your ideal choice. Crafted from 100% cotton with a lightweight 160gsm fabric, these tees offer exceptional breathability and comfort. Perfect for the beach, the boat, BBQs or just around home our tees are designed to be your summer staple. Each tee features a distinctive print that will set you apart from the crowd. With BCI certification, you can enjoy your new favourite tee with the assurance of better cotton practices. 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  • Women's Diving Tee

    Regular price  $39.99 Sale price  $19.99
  • Women's Diving Tee

    Sale price  $19.99 Regular price  $39.99
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  • Men's Sunset Singlet

    $29.99
  • Men's Sunset Singlet

    $29.99
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  • Men's Proudly Tagged Long Sleeve Tee

    Regular price  $49.99 Sale price  $39.99
  • Men's Proudly Tagged Long Sleeve Tee

    Sale price  $39.99 Regular price  $49.99
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  • Men's Marlin Attack Tee

    Regular price  $49.99 Sale price  $39.99
  • Men's Marlin Attack Tee

    1 reviews

    Sale price  $39.99 Regular price  $49.99
    {"id":9977545195796,"title":"Men's Marlin Attack Tee","handle":"marlin-attack-tee","description":"\u003cp\u003eKeep cool and comfortable when you are out wide trolling for big game with the new Marlin Attack Tee. 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  • Sea Valley Jacket

    Regular price  $599.99 Sale price  $299.99
  • Sea Valley Jacket

    From calm chaos, as anglers we all know just how quickly things can.

    3 reviews

    Sale price  $299.99 Regular price  $599.99
    {"id":9977531990292,"title":"Sea Valley Jacket","handle":"sea-valley-jacket","description":"\u003cp\u003eFrom calm to chaos, as anglers we all know just how quickly things can change when out chasing our fishing passions. That's why you need gear you can truly rely on. The Sea Valley Jacket has been purpose-built to perform and this gives you the confidence and comfort throughout a wider range of weather, temperature and marine conditions. 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  • Men's Club Hoodie - Black

    Regular price  $99.99 Sale price  $49.99
  • Men's Club Hoodie - Black

    Sale price  $49.99 Regular price  $99.99
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  • Kid's Apex Cooling Hoodie - Orion Blue/Antarctica

    Regular price  $99.99 Sale price  $59.99
  • Kid's Apex Cooling Hoodie - Orion Blue/Antarctica

    Sale price  $59.99 Regular price  $99.99
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Featuring all the advanced cooling, odour crunch and UPF50+ sun protection of the adults technical range, no corners have been cut ensuring your mini-mes passions are nurtured and they can follow in your footsteps catching the fish and not the sun! \u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eRAM-JET Cooling fabric (Q-Max 0.195) feels cool to touch, wicks away moisture and is fast drying\u003c\/li\u003e\n\u003cli\u003eUPF 50+ rated sun protection\u003c\/li\u003e\n\u003cli\u003ePolygiene Biostatic Stay Fresh Technology helps keep you fresher for longer\u003c\/li\u003e\n\u003cli\u003ePolygiene® Odor Crunch – helps to reduce lingering fishy smells\u003c\/li\u003e\n\u003c\/ol\u003e"}
  • Kid's Apex Cooling Hoodie - Fiery Red/Dark Shadow

    Regular price  $99.99 Sale price  $59.99
  • Kid's Apex Cooling Hoodie - Fiery Red/Dark Shadow

    Sale price  $59.99 Regular price  $99.99
    {"id":9977504497940,"title":"Kid's Apex Cooling Hoodie - Fiery Red\/Dark Shadow","handle":"apex-cooling-hoodie-fiery-red-dark-shadow","description":"\u003cp\u003eProtect your kids from the blazing sun with the Stoney Creek Apex Cooling Hoodie. 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  • Kid's Apex Cooling Hoodie - Strong Blue

    Regular price  $99.99 Sale price  $59.99
  • Kid's Apex Cooling Hoodie - Strong Blue

    Sale price  $59.99 Regular price  $99.99
    {"id":9977504465172,"title":"Kid's Apex Cooling Hoodie - Strong Blue","handle":"kids-apex-cooling-hoodie-strong-blue","description":"\u003cp\u003eProtect your kids from the blazing sun with the Stoney Creek Apex Cooling Hoodie. 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Featuring all the advanced cooling, odour crunch and UPF50+ sun protection of the adults technical range, no corners have been cut ensuring your mini-mes passions are nurtured and they can follow in your footsteps catching the fish and not the sun! \u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eRAM-JET Cooling fabric (Q-Max 0.195) feels cool to touch, wicks away moisture and is fast drying\u003c\/li\u003e\n\u003cli\u003eUPF 50+ rated sun protection\u003c\/li\u003e\n\u003cli\u003ePolygiene Biostatic Stay Fresh Technology helps keep you fresher for longer\u003c\/li\u003e\n\u003cli\u003ePolygiene® Odor Crunch – helps to reduce lingering fishy smells\u003c\/li\u003e\n\u003c\/ol\u003e"}
  • Men's Apex Cooling Hoodie - Snapper

    Regular price  $139.99 Sale price  $69.99
  • Men's Apex Cooling Hoodie - Snapper

    29 reviews

    Sale price  $69.99 Regular price  $139.99
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Not only will you be repping your snapper obsession, but you'll stay cooler, more comfortable, fresher, drier and stay UPF50+ sun protected thanks to the most advanced technical fishing shirt on the market.  \u003c\/p\u003e","published_at":"2025-10-10T18:18:00+13:00","created_at":"2025-09-19T18:46:25+12:00","vendor":"0.0","type":"Unclassified","tags":["group-mens_apex_cooling_hoodie"],"price":6999,"price_min":6999,"price_max":6999,"available":true,"price_varies":false,"compare_at_price":13999,"compare_at_price_min":13999,"compare_at_price_max":13999,"compare_at_price_varies":false,"variants":[{"id":51312814948628,"title":"Storm\/ Orion Blue \/ XS","option1":"Storm\/ Orion Blue","option2":"XS","option3":null,"sku":"FBM-1014-ASM:XS","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Men's Apex Cooling Hoodie - Snapper - Storm\/ Orion Blue \/ XS","public_title":"Storm\/ Orion Blue \/ XS","options":["Storm\/ Orion Blue","XS"],"price":6999,"weight":310,"compare_at_price":13999,"inventory_management":"shopify","barcode":"9420053361193","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51312814981396,"title":"Storm\/ Orion Blue \/ S","option1":"Storm\/ Orion Blue","option2":"S","option3":null,"sku":"FBM-1014-ASM:S","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Apex Cooling Hoodie - 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So gear yourself up with an Apex Cooling hoodie. Not only will you be repping your snapper obsession, but you'll stay cooler, more comfortable, fresher, drier and stay UPF50+ sun protected thanks to the most advanced technical fishing shirt on the market.  \u003c\/p\u003e"}
  • Men's Apex Cooling Hoodie - Kingy

    Regular price  $139.99 Sale price  $69.99
  • Men's Apex Cooling Hoodie - Kingy

    29 reviews

    Sale price  $69.99 Regular price  $139.99
    {"id":9977504334100,"title":"Men's Apex Cooling Hoodie - Kingy","handle":"apex-cooling-hoodie-black","description":"\u003cp\u003eWhether you're chasing topwater Kings off the bricks, long days jigging out deep, or chasing the ray riders across the flats your insatiable passion for going to battle with pound for pound the toughest fighting fish out there will expose you to sweltering temperatures and the sun at its most harshest. 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The Apex Cooling Hoodie's innovative, market leading Ram-Jet cooling fabric which keeps you feeling fresh throughout, boasting an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and UPF 50+ to help keep you protected from the sun's harmful UV rays.\u003c\/p\u003e"}
  • Men's Apex Cooling Hoodie - Trout

    Regular price  $139.99 Sale price  $69.99
  • Men's Apex Cooling Hoodie - Trout

    29 reviews

    Sale price  $69.99 Regular price  $139.99
    {"id":9977504301332,"title":"Men's Apex Cooling Hoodie - Trout","handle":"mens-apex-cooling-hoodie-lichen-antarctica","description":"\u003cp\u003eLong summer days spent stalking up the backcountry streams will have you exposed to the blazing sun and sweltering temperatures at their most extreme. Stay cooler and more comfortable throughout thanks to the most technically advanced purpose-built fishing shirt on the market. The Apex Cooling will perform throughout the season. Long sleeves and a protective hood will help to keep your focus on the strike and not the pesky mozzies and sandflys. The Apex Cooling Hoodie's innovative, market leading Ram-Jet cooling fabric which keeps you feeling fresh throughout, boasting an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and UPF 50+ to help keep you protected from the sun's harmful UV rays. \u003c\/p\u003e","published_at":"2025-10-10T18:18:00+13:00","created_at":"2025-09-19T18:45:48+12:00","vendor":"0.0","type":"Unclassified","tags":["group-mens_apex_cooling_hoodie"],"price":6999,"price_min":6999,"price_max":6999,"available":true,"price_varies":false,"compare_at_price":13999,"compare_at_price_min":13999,"compare_at_price_max":13999,"compare_at_price_varies":false,"variants":[{"id":51312814227732,"title":"Lichen \/ Antarctica \/ XS","option1":"Lichen \/ Antarctica","option2":"XS","option3":null,"sku":"FBM-1014-ALS:XS","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Apex Cooling Hoodie - 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Stay cooler and more comfortable throughout thanks to the most technically advanced purpose-built fishing shirt on the market. The Apex Cooling will perform throughout the season. Long sleeves and a protective hood will help to keep your focus on the strike and not the pesky mozzies and sandflys. The Apex Cooling Hoodie's innovative, market leading Ram-Jet cooling fabric which keeps you feeling fresh throughout, boasting an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and UPF 50+ to help keep you protected from the sun's harmful UV rays. \u003c\/p\u003e"}
  • Women's Apex Strike Shorts

    Regular price  $119.99 Sale price  $59.99
  • Women's Apex Strike Shorts

    12 reviews

    Sale price  $59.99 Regular price  $119.99
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The Women's Strike shorts do everything your favourite running shorts or boardies do and more featuring built in bike shorts for enhanced comfort and privacy around the boat. But wait there's more, the secret to the Women's Strike Shorts performance is in it's advanced technical fabric which features innovative and environmentally friendly ODOR-CRUNCH technology which helps to reduces fishy smells, POLYGIENE® treatment helps to maintains personal freshness and the UPF 50+ fabric keeps you protected from the Sun's harmful UV rays. Now that you're ready and in the zone… all you need to do is prepare for the strike!!\u003c\/p\u003e"}
  • Men's Apex Strike Shorts

    Regular price  $119.99 Sale price  $49.99
  • Men's Apex Strike Shorts

    5 reviews

    Sale price  $49.99 Regular price  $119.99
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The Strike shorts do everything your beach\/surf boardies do and more. Featuring convenient pockets and attachments for all your fishing pliers or line cutters. 2 way stretch for maximum comfort and range of movement. The secret to the Strike Shorts performance is in it's advanced technical fabric which features innovative and environmentally friendly ODOR-CRUNCH technology. UPF 50+ fabric.\u003c\/p\u003e"}
  • Women's Apex Cooling Hoodie - Blue Marlin

    Regular price  $139.99 Sale price  $69.99
  • Women's Apex Cooling Hoodie - Blue Marlin

    Sale price  $69.99 Regular price  $139.99
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This highly technical fabric also boasts an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH  which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and is rated UPF 50+ to help keep you protected from the sun's harmful UV rays.\u003c\/p\u003e"}
  • Women's Apex Cooling Hoodie - Southern Blue

    Regular price  $139.99 Sale price  $69.99
  • Women's Apex Cooling Hoodie - Southern Blue

    Sale price  $69.99 Regular price  $139.99
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  • Women's Apex Cooling Hoodie - Sword Fish

    Regular price  $139.99 Sale price  $69.99
  • Women's Apex Cooling Hoodie - Sword Fish

    11 reviews

    Sale price  $69.99 Regular price  $139.99
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  • Men's Apex Cooling Hoodie - Striped Marlin

    Regular price  $139.99 Sale price  $69.99
  • Men's Apex Cooling Hoodie - Striped Marlin

    29 reviews

    Sale price  $69.99 Regular price  $139.99
    {"id":9977498894612,"title":"Men's Apex Cooling Hoodie - Striped Marlin","handle":"mens-apex-cooling-hoodie-strong-blue-antarctica","description":"\u003cp\u003eWhen you're out all day in the blazing sun you'll be thankful for the Apex Cooling Hoodie's innovative, market-leading Ram-Jet cooling fabric which keeps you feeling fresh throughout the heat of the battle. 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This highly technical fabric also boasts an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH  which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and is rated UPF 50+ to help keep you protected from the sun's harmful UV rays. \u003c\/p\u003e"}
  • Men's Apex Cooling Hoodie - Southern Blue

    Regular price  $139.99 Sale price  $69.99
  • Men's Apex Cooling Hoodie - Southern Blue

    29 reviews

    Sale price  $69.99 Regular price  $139.99
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This highly technical fabric also boasts an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH  which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and is rated UPF 50+ to help keep you protected from the sun's harmful UV rays. \u003c\/p\u003e"}

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