When it comes to hunting, how would you describe your level of involvement?

I work in the industry, it's my life
I'm a dedicated enthusiast and hunt during any spare chance I get
I'm a passionate hunter but I must balance it amongst other priorities
I'm a weekend warrior
I'm enthusiastic about hunting but just getting into it
I only go out hunting when somebody invites me
I'm a beginner and am just getting into it
I've never done it before but keen to give it a try

How many years have you been hunting?

Less than 1 year
1 - 3 years
4 - 7 years
8 - 15 years
16 - 25 years
More than 25 years

What kind of hunting do you partake in?

Deer stalking
Pig hunting
Duck / upland game shooting
Small game / pest control
Big game / international trophy hunting
Tahr / chamois alpine hunting

How often do you hunt?

Always = Most days (e.g. it's my job) Over 200 days hunting a year
Very Often = Most weeks/weekends - approx. 30-50+ trips a year
Often = Most months - approx. 10-20+ trips per year
Sometimes = approx. 3-10 trips per year
Rarely = Maybe 1 or 2 trips per year
Never

My decision to start hunting was inspired by...	Disagree	Neutral	Agree
Parent	0-matrix-1-0-0	0-matrix-1-0-1	0-matrix-1-0-2
Grandparent	0-matrix-1-1-0	0-matrix-1-1-1	0-matrix-1-1-2
Significant other / partner	0-matrix-1-2-0	0-matrix-1-2-1	0-matrix-1-2-2
Sibling	0-matrix-1-3-0	0-matrix-1-3-1	0-matrix-1-3-2
Friend	0-matrix-1-4-0	0-matrix-1-4-1	0-matrix-1-4-2
Community group (NZDA, Sika Foundation)	0-matrix-1-5-0	0-matrix-1-5-1	0-matrix-1-5-2
Social media / online influencers	0-matrix-1-6-0	0-matrix-1-6-1	0-matrix-1-6-2
Relatives / extended family	0-matrix-1-7-0	0-matrix-1-7-1	0-matrix-1-7-2
Self-inspired	0-matrix-1-8-0	0-matrix-1-8-1	0-matrix-1-8-2
TV show personalities	0-matrix-1-9-0	0-matrix-1-9-1	0-matrix-1-9-2

Who do you tend to hunt with?

Friends
Family
Significant other / partner
I'm part of a club
I choose to hunt alone

How important are the following factors in motivating you to hunt?	Not important	Neutral	Important
Trophy	0-matrix-2-0-0	0-matrix-2-0-1	0-matrix-2-0-2
Meat and providing	0-matrix-2-1-0	0-matrix-2-1-1	0-matrix-2-1-2
Fitness	0-matrix-2-2-0	0-matrix-2-2-1	0-matrix-2-2-2
Enjoyment (the thrill of the chase)	0-matrix-2-3-0	0-matrix-2-3-1	0-matrix-2-3-2
General passion for the outdoors	0-matrix-2-4-0	0-matrix-2-4-1	0-matrix-2-4-2
Social / being with friends	0-matrix-2-5-0	0-matrix-2-5-1	0-matrix-2-5-2
Disconnect / off the grid	0-matrix-2-6-0	0-matrix-2-6-1	0-matrix-2-6-2
Tradition, it's in the blood	0-matrix-2-7-0	0-matrix-2-7-1	0-matrix-2-7-2
Challenge (testing and developing new skills)	0-matrix-2-8-0	0-matrix-2-8-1	0-matrix-2-8-2
New hobby	0-matrix-2-9-0	0-matrix-2-9-1	0-matrix-2-9-2

What kind of gear junkie are you?

I must have the newest, best gear out
I'm always looking to grow the kit, within the realms of affordability
Just starting out, looking for entry level gear performance
Keen as, just trying to do it as cheaply as possible

When purchasing hunting clothing, how important are the following?	Not important	Neutral	Important
Functional performance	0-matrix-3-0-0	0-matrix-3-0-1	0-matrix-3-0-2
Stealth	0-matrix-3-1-0	0-matrix-3-1-1	0-matrix-3-1-2
Durability	0-matrix-3-2-0	0-matrix-3-2-1	0-matrix-3-2-2
Camouflage pattern	0-matrix-3-3-0	0-matrix-3-3-1	0-matrix-3-3-2
Newest technology / product	0-matrix-3-4-0	0-matrix-3-4-1	0-matrix-3-4-2
Comfort	0-matrix-3-5-0	0-matrix-3-5-1	0-matrix-3-5-2
Silence	0-matrix-3-6-0	0-matrix-3-6-1	0-matrix-3-6-2
Lightweight / compact-ability	0-matrix-3-7-0	0-matrix-3-7-1	0-matrix-3-7-2
UV protection	0-matrix-3-8-0	0-matrix-3-8-1	0-matrix-3-8-2
Moisture management / wicking	0-matrix-3-9-0	0-matrix-3-9-1	0-matrix-3-9-2
Warmth	0-matrix-3-10-0	0-matrix-3-10-1	0-matrix-3-10-2
Brand / label	0-matrix-3-11-0	0-matrix-3-11-1	0-matrix-3-11-2
Colour	0-matrix-3-12-0	0-matrix-3-12-1	0-matrix-3-12-2
Windproof	0-matrix-3-13-0	0-matrix-3-13-1	0-matrix-3-13-2
Waterproof	0-matrix-3-14-0	0-matrix-3-14-1	0-matrix-3-14-2
Breathability	0-matrix-3-15-0	0-matrix-3-15-1	0-matrix-3-15-2

How often do you purchase Stoney Creek products for yourself?

Every month
Seasonally (hunting seasons)
A couple of times a year
Annually
Only during a sale

How often do you purchase Stoney Creek products for others?

Every month
Seasonally (hunting seasons)
A couple of times a year
Annually
Only during a sale

In the past 12 months, approximately how much do you believe you have spent on hunting gear overall?

Over $5,000 (Serious investor)
$2,000-$5,000 (Solid investment)
$1,000-$1,999 (Highly considered purchases)
$500-$999 (Considered purchases)
$200-$499 (Low value items, or saved up for that one big ticket item)
Under $200 (Odd purchase or gift buyer)
I haven't brought any hunting gear in the last 12 months
Prefer not to say
I'm not sure

Which best describes your preference for where you choose to purchase Stoney Creek gear?

Online from the Stoney Creek website
Online from our participating retailers' websites
In-store retailers (Hunting and Fishing, Farmlands, Farm source, PGG Wrightson's, Mitre 10)
Tradeshows & Events (Fieldays, Sika Show)
Buy & sell websites (Facebook Marketplace, Trade Me)

Which best describes your typical clothing purchase behaviour?

Habitual / routine (I buy the same clothing brands and styles with little thought)
Variety seeking (I like to try different styles and brands even when I'm satisfied with previous purchases)
Complex / research driven (I spend time researching, comparing brands and styles before making a purchase)
Dissonance reducing (low involvement with the brand or style, quickly chooses something with the hopes they won't later regret it)
Impulse behaviour (I make unplanned purchases based on my emotions or trends)
Loyalty based (I stick to brands I know and trust, often buying from them exclusively)
Budget / economic focused (I shop primarily based on price / value considerations)

How often do you use the following influences during your purchase journey?	Never	Rarely	Sometimes	Often	Always
Friends and family	0-matrix-4-0-0	0-matrix-4-0-1	0-matrix-4-0-2	0-matrix-4-0-3	0-matrix-4-0-4
Social media groups	0-matrix-4-1-0	0-matrix-4-1-1	0-matrix-4-1-2	0-matrix-4-1-3	0-matrix-4-1-4
Advice from retail staff	0-matrix-4-2-0	0-matrix-4-2-1	0-matrix-4-2-2	0-matrix-4-2-3	0-matrix-4-2-4
Direct from the brand	0-matrix-4-3-0	0-matrix-4-3-1	0-matrix-4-3-2	0-matrix-4-3-3	0-matrix-4-3-4
Word of mouth	0-matrix-4-4-0	0-matrix-4-4-1	0-matrix-4-4-2	0-matrix-4-4-3	0-matrix-4-4-4
Customer reviews online	0-matrix-4-5-0	0-matrix-4-5-1	0-matrix-4-5-2	0-matrix-4-5-3	0-matrix-4-5-4
Industry expert reviews	0-matrix-4-6-0	0-matrix-4-6-1	0-matrix-4-6-2	0-matrix-4-6-3	0-matrix-4-6-4
I make decisions myself (no external input)	0-matrix-4-7-0	0-matrix-4-7-1	0-matrix-4-7-2	0-matrix-4-7-3	0-matrix-4-7-4

How do you rate these hunting brands based on technical performance?	Poor	Average	Good	Excellent
Swazi	0-matrix-5-0-0	0-matrix-5-0-1	0-matrix-5-0-2	0-matrix-5-0-3
Sitka	0-matrix-5-1-0	0-matrix-5-1-1	0-matrix-5-1-2	0-matrix-5-1-3
Hunters Element	0-matrix-5-2-0	0-matrix-5-2-1	0-matrix-5-2-2	0-matrix-5-2-3
Spika	0-matrix-5-3-0	0-matrix-5-3-1	0-matrix-5-3-2	0-matrix-5-3-3
Stoney Creek	0-matrix-5-4-0	0-matrix-5-4-1	0-matrix-5-4-2	0-matrix-5-4-3
Hunting and Fishing	0-matrix-5-5-0	0-matrix-5-5-1	0-matrix-5-5-2	0-matrix-5-5-3
Kuiu	0-matrix-5-6-0	0-matrix-5-6-1	0-matrix-5-6-2	0-matrix-5-6-3
Bushbuck	0-matrix-5-7-0	0-matrix-5-7-1	0-matrix-5-7-2	0-matrix-5-7-3
First Lite	0-matrix-5-8-0	0-matrix-5-8-1	0-matrix-5-8-2	0-matrix-5-8-3
Ridgeline	0-matrix-5-9-0	0-matrix-5-9-1	0-matrix-5-9-2	0-matrix-5-9-3
Hunt Tech	0-matrix-5-10-0	0-matrix-5-10-1	0-matrix-5-10-2	0-matrix-5-10-3

How do you rate these Hunting brands based on value for money?	Poor	Average	Good	Excellent
Swazi	0-matrix-6-0-0	0-matrix-6-0-1	0-matrix-6-0-2	0-matrix-6-0-3
Sitka	0-matrix-6-1-0	0-matrix-6-1-1	0-matrix-6-1-2	0-matrix-6-1-3
Hunters Element	0-matrix-6-2-0	0-matrix-6-2-1	0-matrix-6-2-2	0-matrix-6-2-3
Spika	0-matrix-6-3-0	0-matrix-6-3-1	0-matrix-6-3-2	0-matrix-6-3-3
Stoney Creek	0-matrix-6-4-0	0-matrix-6-4-1	0-matrix-6-4-2	0-matrix-6-4-3
Hunting and Fishing	0-matrix-6-5-0	0-matrix-6-5-1	0-matrix-6-5-2	0-matrix-6-5-3
Kuiu	0-matrix-6-6-0	0-matrix-6-6-1	0-matrix-6-6-2	0-matrix-6-6-3
Bushbuck	0-matrix-6-7-0	0-matrix-6-7-1	0-matrix-6-7-2	0-matrix-6-7-3
First Lite	0-matrix-6-8-0	0-matrix-6-8-1	0-matrix-6-8-2	0-matrix-6-8-3
Ridgeline	0-matrix-6-9-0	0-matrix-6-9-1	0-matrix-6-9-2	0-matrix-6-9-3
Hunt Tech	0-matrix-6-10-0	0-matrix-6-10-1	0-matrix-6-10-2	0-matrix-6-10-3

How do you rate these Hunting brands based on quality?	Poor	Average	Good	Excellent
Swazi	0-matrix-7-0-0	0-matrix-7-0-1	0-matrix-7-0-2	0-matrix-7-0-3
Sitka	0-matrix-7-1-0	0-matrix-7-1-1	0-matrix-7-1-2	0-matrix-7-1-3
Hunters Element	0-matrix-7-2-0	0-matrix-7-2-1	0-matrix-7-2-2	0-matrix-7-2-3
Spika	0-matrix-7-3-0	0-matrix-7-3-1	0-matrix-7-3-2	0-matrix-7-3-3
Stoney Creek	0-matrix-7-4-0	0-matrix-7-4-1	0-matrix-7-4-2	0-matrix-7-4-3
Hunting and Fishing	0-matrix-7-5-0	0-matrix-7-5-1	0-matrix-7-5-2	0-matrix-7-5-3
Kuiu	0-matrix-7-6-0	0-matrix-7-6-1	0-matrix-7-6-2	0-matrix-7-6-3
Bushbuck	0-matrix-7-7-0	0-matrix-7-7-1	0-matrix-7-7-2	0-matrix-7-7-3
First Lite	0-matrix-7-8-0	0-matrix-7-8-1	0-matrix-7-8-2	0-matrix-7-8-3
Ridgeline	0-matrix-7-9-0	0-matrix-7-9-1	0-matrix-7-9-2	0-matrix-7-9-3
Hunt Tech	0-matrix-7-10-0	0-matrix-7-10-1	0-matrix-7-10-2	0-matrix-7-10-3

How do you rate these Hunting brands based on a balance between price and quality?	Poor	Average	Good	Excellent
Swazi	0-matrix-8-0-0	0-matrix-8-0-1	0-matrix-8-0-2	0-matrix-8-0-3
Sitka	0-matrix-8-1-0	0-matrix-8-1-1	0-matrix-8-1-2	0-matrix-8-1-3
Hunters Element	0-matrix-8-2-0	0-matrix-8-2-1	0-matrix-8-2-2	0-matrix-8-2-3
Spika	0-matrix-8-3-0	0-matrix-8-3-1	0-matrix-8-3-2	0-matrix-8-3-3
Stoney Creek	0-matrix-8-4-0	0-matrix-8-4-1	0-matrix-8-4-2	0-matrix-8-4-3
Hunting and Fishing	0-matrix-8-5-0	0-matrix-8-5-1	0-matrix-8-5-2	0-matrix-8-5-3
Kuiu	0-matrix-8-6-0	0-matrix-8-6-1	0-matrix-8-6-2	0-matrix-8-6-3
Bushbuck	0-matrix-8-7-0	0-matrix-8-7-1	0-matrix-8-7-2	0-matrix-8-7-3
First Lite	0-matrix-8-8-0	0-matrix-8-8-1	0-matrix-8-8-2	0-matrix-8-8-3
Ridgeline	0-matrix-8-9-0	0-matrix-8-9-1	0-matrix-8-9-2	0-matrix-8-9-3
Hunt Tech	0-matrix-8-10-0	0-matrix-8-10-1	0-matrix-8-10-2	0-matrix-8-10-3

How do you rate these Hunting brands based on online stock availability?	Poor	Average	Good	Excellent
Swazi	0-matrix-9-0-0	0-matrix-9-0-1	0-matrix-9-0-2	0-matrix-9-0-3
Sitka	0-matrix-9-1-0	0-matrix-9-1-1	0-matrix-9-1-2	0-matrix-9-1-3
Hunters Element	0-matrix-9-2-0	0-matrix-9-2-1	0-matrix-9-2-2	0-matrix-9-2-3
Spika	0-matrix-9-3-0	0-matrix-9-3-1	0-matrix-9-3-2	0-matrix-9-3-3
Stoney Creek	0-matrix-9-4-0	0-matrix-9-4-1	0-matrix-9-4-2	0-matrix-9-4-3
Hunting and Fishing	0-matrix-9-5-0	0-matrix-9-5-1	0-matrix-9-5-2	0-matrix-9-5-3
Kuiu	0-matrix-9-6-0	0-matrix-9-6-1	0-matrix-9-6-2	0-matrix-9-6-3
Bushbuck	0-matrix-9-7-0	0-matrix-9-7-1	0-matrix-9-7-2	0-matrix-9-7-3
First Lite	0-matrix-9-8-0	0-matrix-9-8-1	0-matrix-9-8-2	0-matrix-9-8-3
Ridgeline	0-matrix-9-9-0	0-matrix-9-9-1	0-matrix-9-9-2	0-matrix-9-9-3
Hunt Tech	0-matrix-9-10-0	0-matrix-9-10-1	0-matrix-9-10-2	0-matrix-9-10-3

How do you rate these Hunting brands based on in-store stock availability?	Poor	Average	Good	Excellent
Swazi	0-matrix-10-0-0	0-matrix-10-0-1	0-matrix-10-0-2	0-matrix-10-0-3
Sitka	0-matrix-10-1-0	0-matrix-10-1-1	0-matrix-10-1-2	0-matrix-10-1-3
Hunters Element	0-matrix-10-2-0	0-matrix-10-2-1	0-matrix-10-2-2	0-matrix-10-2-3
Spika	0-matrix-10-3-0	0-matrix-10-3-1	0-matrix-10-3-2	0-matrix-10-3-3
Stoney Creek	0-matrix-10-4-0	0-matrix-10-4-1	0-matrix-10-4-2	0-matrix-10-4-3
Hunting and Fishing	0-matrix-10-5-0	0-matrix-10-5-1	0-matrix-10-5-2	0-matrix-10-5-3
Kuiu	0-matrix-10-6-0	0-matrix-10-6-1	0-matrix-10-6-2	0-matrix-10-6-3
Bushbuck	0-matrix-10-7-0	0-matrix-10-7-1	0-matrix-10-7-2	0-matrix-10-7-3
First Lite	0-matrix-10-8-0	0-matrix-10-8-1	0-matrix-10-8-2	0-matrix-10-8-3
Ridgeline	0-matrix-10-9-0	0-matrix-10-9-1	0-matrix-10-9-2	0-matrix-10-9-3
Hunt Tech	0-matrix-10-10-0	0-matrix-10-10-1	0-matrix-10-10-2	0-matrix-10-10-3

How do you rate these Hunting brands based on aspirational content?	Poor	Average	Good	Excellent
Swazi	0-matrix-11-0-0	0-matrix-11-0-1	0-matrix-11-0-2	0-matrix-11-0-3
Sitka	0-matrix-11-1-0	0-matrix-11-1-1	0-matrix-11-1-2	0-matrix-11-1-3
Hunters Element	0-matrix-11-2-0	0-matrix-11-2-1	0-matrix-11-2-2	0-matrix-11-2-3
Spika	0-matrix-11-3-0	0-matrix-11-3-1	0-matrix-11-3-2	0-matrix-11-3-3
Stoney Creek	0-matrix-11-4-0	0-matrix-11-4-1	0-matrix-11-4-2	0-matrix-11-4-3
Hunting and Fishing	0-matrix-11-5-0	0-matrix-11-5-1	0-matrix-11-5-2	0-matrix-11-5-3
Kuiu	0-matrix-11-6-0	0-matrix-11-6-1	0-matrix-11-6-2	0-matrix-11-6-3
Bushbuck	0-matrix-11-7-0	0-matrix-11-7-1	0-matrix-11-7-2	0-matrix-11-7-3
First Lite	0-matrix-11-8-0	0-matrix-11-8-1	0-matrix-11-8-2	0-matrix-11-8-3
Ridgeline	0-matrix-11-9-0	0-matrix-11-9-1	0-matrix-11-9-2	0-matrix-11-9-3
Hunt Tech	0-matrix-11-10-0	0-matrix-11-10-1	0-matrix-11-10-2	0-matrix-11-10-3

How do you rate these Hunting brands based on breadth of hunting range?	Poor	Average	Good	Excellent
Swazi	0-matrix-12-0-0	0-matrix-12-0-1	0-matrix-12-0-2	0-matrix-12-0-3
Sitka	0-matrix-12-1-0	0-matrix-12-1-1	0-matrix-12-1-2	0-matrix-12-1-3
Hunters Element	0-matrix-12-2-0	0-matrix-12-2-1	0-matrix-12-2-2	0-matrix-12-2-3
Spika	0-matrix-12-3-0	0-matrix-12-3-1	0-matrix-12-3-2	0-matrix-12-3-3
Stoney Creek	0-matrix-12-4-0	0-matrix-12-4-1	0-matrix-12-4-2	0-matrix-12-4-3
Hunting and Fishing	0-matrix-12-5-0	0-matrix-12-5-1	0-matrix-12-5-2	0-matrix-12-5-3
Kuiu	0-matrix-12-6-0	0-matrix-12-6-1	0-matrix-12-6-2	0-matrix-12-6-3
Bushbuck	0-matrix-12-7-0	0-matrix-12-7-1	0-matrix-12-7-2	0-matrix-12-7-3
First Lite	0-matrix-12-8-0	0-matrix-12-8-1	0-matrix-12-8-2	0-matrix-12-8-3
Ridgeline	0-matrix-12-9-0	0-matrix-12-9-1	0-matrix-12-9-2	0-matrix-12-9-3
Hunt Tech	0-matrix-12-10-0	0-matrix-12-10-1	0-matrix-12-10-2	0-matrix-12-10-3

How do you rate these Hunting brands based on community engagement and initiatives?	Poor	Average	Good	Excellent
Swazi	0-matrix-13-0-0	0-matrix-13-0-1	0-matrix-13-0-2	0-matrix-13-0-3
Sitka	0-matrix-13-1-0	0-matrix-13-1-1	0-matrix-13-1-2	0-matrix-13-1-3
Hunters Element	0-matrix-13-2-0	0-matrix-13-2-1	0-matrix-13-2-2	0-matrix-13-2-3
Spika	0-matrix-13-3-0	0-matrix-13-3-1	0-matrix-13-3-2	0-matrix-13-3-3
Stoney Creek	0-matrix-13-4-0	0-matrix-13-4-1	0-matrix-13-4-2	0-matrix-13-4-3
Hunting and Fishing	0-matrix-13-5-0	0-matrix-13-5-1	0-matrix-13-5-2	0-matrix-13-5-3
Kuiu	0-matrix-13-6-0	0-matrix-13-6-1	0-matrix-13-6-2	0-matrix-13-6-3
Bushbuck	0-matrix-13-7-0	0-matrix-13-7-1	0-matrix-13-7-2	0-matrix-13-7-3
First Lite	0-matrix-13-8-0	0-matrix-13-8-1	0-matrix-13-8-2	0-matrix-13-8-3
Ridgeline	0-matrix-13-9-0	0-matrix-13-9-1	0-matrix-13-9-2	0-matrix-13-9-3
Hunt Tech	0-matrix-13-10-0	0-matrix-13-10-1	0-matrix-13-10-2	0-matrix-13-10-3

Do you wear camouflage clothing?

I only wear camo, in the same pattern / style all the time!
I prefer to wear camo and stick with one pattern / style
I wear camo a lot but don't mind if I mix patterns / styles
I wear camo mixed with other things
I mainly wear block colours with little camo here and there
I choose not to wear camo and prefer solid colours

Thanks for getting in touch!

We appreciate you contacting us. One of our colleagues will get back in touch with you soon!

Have a great day!

Thanks for getting in touch!

We appreciate you contacting us. One of our colleagues will get back in touch with you soon!

Have a great day!

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