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  • Product title

    Men's Apex Cooling Hoodie - Snapper

    Regular price  $139.99 Sale price  $69.99
  • Men's Apex Cooling Hoodie - Snapper

    34 reviews

    Sale price  $69.99 Regular price  $139.99
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Not only will you be repping your snapper obsession, but you'll stay cooler, more comfortable, fresher, drier and stay UPF50+ sun protected thanks to the most advanced technical fishing shirt on the market.  \u003c\/p\u003e","published_at":"2025-10-10T18:18:00+13:00","created_at":"2025-09-19T18:46:25+12:00","vendor":"0.0","type":"Unclassified","tags":["group-mens_apex_cooling_hoodie","JM_Review"],"price":6999,"price_min":6999,"price_max":6999,"available":true,"price_varies":false,"compare_at_price":13999,"compare_at_price_min":13999,"compare_at_price_max":13999,"compare_at_price_varies":false,"variants":[{"id":51312814948628,"title":"Storm\/ Orion Blue \/ XS","option1":"Storm\/ Orion Blue","option2":"XS","option3":null,"sku":"FBM-1014-ASM:XS","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Men's Apex Cooling Hoodie - Snapper - Storm\/ Orion Blue \/ XS","public_title":"Storm\/ Orion Blue \/ XS","options":["Storm\/ Orion Blue","XS"],"price":6999,"weight":310,"compare_at_price":13999,"inventory_management":"shopify","barcode":"9420053361193","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51312814981396,"title":"Storm\/ Orion Blue \/ S","option1":"Storm\/ Orion Blue","option2":"S","option3":null,"sku":"FBM-1014-ASM:S","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Apex Cooling Hoodie - 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So gear yourself up with an Apex Cooling hoodie. Not only will you be repping your snapper obsession, but you'll stay cooler, more comfortable, fresher, drier and stay UPF50+ sun protected thanks to the most advanced technical fishing shirt on the market.  \u003c\/p\u003e"}
  • Product title

    Men's Apex Strike Shorts

    Regular price  $119.99 Sale price  $49.99
  • Men's Apex Strike Shorts

    5 reviews

    Sale price  $49.99 Regular price  $119.99
    {"id":9977499091220,"title":"Men's Apex Strike Shorts","handle":"mens-apex-strike-shorts-black","description":"\u003cp\u003eSerious fisherman need serious fishing shorts! The Strike shorts do everything your beach\/surf boardies do and more. Featuring convenient pockets and attachments for all your fishing pliers or line cutters. 2 way stretch for maximum comfort and range of movement. The secret to the Strike Shorts performance is in it's advanced technical fabric which features innovative and environmentally friendly ODOR-CRUNCH technology. UPF 50+ fabric.\u003c\/p\u003e","published_at":"2025-10-10T18:18:08+13:00","created_at":"2025-09-19T18:27:02+12:00","vendor":"0.0","type":"Unclassified","tags":["JM_Review"],"price":4999,"price_min":4999,"price_max":4999,"available":true,"price_varies":false,"compare_at_price":11999,"compare_at_price_min":11999,"compare_at_price_max":11999,"compare_at_price_varies":false,"variants":[{"id":51312775332116,"title":"Black \/ XS","option1":"Black","option2":"XS","option3":null,"sku":"FMM-0110-CBK:XS","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Apex Strike Shorts - Black \/ XS","public_title":"Black \/ XS","options":["Black","XS"],"price":4999,"weight":195,"compare_at_price":11999,"inventory_management":"shopify","barcode":"9420053354416","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51312775364884,"title":"Black \/ S","option1":"Black","option2":"S","option3":null,"sku":"FMM-0110-CBK:S","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Apex Strike Shorts - 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The Strike shorts do everything your beach\/surf boardies do and more. Featuring convenient pockets and attachments for all your fishing pliers or line cutters. 2 way stretch for maximum comfort and range of movement. The secret to the Strike Shorts performance is in it's advanced technical fabric which features innovative and environmentally friendly ODOR-CRUNCH technology. UPF 50+ fabric.\u003c\/p\u003e"}
  • Product title

    Men's Apex Cooling Hoodie - Kingy

    Regular price  $139.99 Sale price  $69.99
  • Men's Apex Cooling Hoodie - Kingy

    34 reviews

    Sale price  $69.99 Regular price  $139.99
    {"id":9977504334100,"title":"Men's Apex Cooling Hoodie - Kingy","handle":"apex-cooling-hoodie-black","description":"\u003cp\u003eWhether you're chasing topwater Kings off the bricks, long days jigging out deep, or chasing the ray riders across the flats your insatiable passion for going to battle with pound for pound the toughest fighting fish out there will expose you to sweltering temperatures and the sun at its most harshest. The Apex Cooling Hoodie's innovative, market leading Ram-Jet cooling fabric which keeps you feeling fresh throughout, boasting an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and UPF 50+ to help keep you protected from the sun's harmful UV rays.\u003c\/p\u003e","published_at":"2025-10-10T18:18:00+13:00","created_at":"2025-09-19T18:46:06+12:00","vendor":"0.0","type":"Unclassified","tags":["group-mens_apex_cooling_hoodie","JM_Review"],"price":6999,"price_min":6999,"price_max":6999,"available":true,"price_varies":false,"compare_at_price":13999,"compare_at_price_min":13999,"compare_at_price_max":13999,"compare_at_price_varies":false,"variants":[{"id":51312814555412,"title":"Black \/ XS","option1":"Black","option2":"XS","option3":null,"sku":"FBM-1014-ABK:XS","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Men's Apex Cooling Hoodie - Kingy - 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  • Product title

    Men's Apex Cooling Hoodie - Southern Blue

    Regular price  $139.99 Sale price  $69.99
  • Men's Apex Cooling Hoodie - Southern Blue

    34 reviews

    Sale price  $69.99 Regular price  $139.99
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  • Product title

    Men's Apex Cooling Hoodie - Striped Marlin

    Regular price  $139.99 Sale price  $69.99
  • Men's Apex Cooling Hoodie - Striped Marlin

    34 reviews

    Sale price  $69.99 Regular price  $139.99
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  • Product title

    Kid's Apex Cooling Hoodie - Orion Blue/Antarctica

    Regular price  $99.99 Sale price  $59.99
  • Kid's Apex Cooling Hoodie - Orion Blue/Antarctica

    Sale price  $59.99 Regular price  $99.99
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  • Product title

    Kid's Apex Cooling Hoodie - Strong Blue

    Regular price  $99.99 Sale price  $59.99
  • Kid's Apex Cooling Hoodie - Strong Blue

    Sale price  $59.99 Regular price  $99.99
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Featuring all the advanced cooling, odour crunch and UPF50+ sun protection of the adults technical range, no corners have been cut ensuring your mini-mes passions are nurtured and they can follow in your footsteps catching the fish and not the sun! \u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eRAM-JET Cooling fabric (Q-Max 0.195) feels cool to touch, wicks away moisture and is fast drying\u003c\/li\u003e\n\u003cli\u003eUPF 50+ rated sun protection\u003c\/li\u003e\n\u003cli\u003ePolygiene Biostatic Stay Fresh Technology helps keep you fresher for longer\u003c\/li\u003e\n\u003cli\u003ePolygiene® Odor Crunch – helps to reduce lingering fishy smells\u003c\/li\u003e\n\u003c\/ol\u003e"}
  • Product title

    Men's Apex Cooling Hoodie - Trout

    Regular price  $139.99 Sale price  $69.99
  • Men's Apex Cooling Hoodie - Trout

    34 reviews

    Sale price  $69.99 Regular price  $139.99
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  • Product title

    Men's Apex Cooling Hoodie - Blue Marlin

    Regular price  $139.99 Sale price  $69.99
  • Men's Apex Cooling Hoodie - Blue Marlin

    34 reviews

    Sale price  $69.99 Regular price  $139.99
    {"id":9977498829076,"title":"Men's Apex Cooling Hoodie - Blue Marlin","handle":"mens-apex-cooling-hoodie-strong-blue","description":"\u003cp\u003eWhen you're out all day in the blazing sun you'll be thankful for the Apex Cooling Hoodie's innovative, market-leading Ram-Jet cooling fabric which keeps you feeling fresh throughout the heat of the battle. This highly technical fabric also boasts an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH  which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and is rated UPF 50+ to help keep you protected from the sun's harmful UV rays. \u003c\/p\u003e","published_at":"2025-10-10T18:18:10+13:00","created_at":"2025-09-19T18:25:45+12:00","vendor":"0.0","type":"Unclassified","tags":["gift guide","group-mens_apex_cooling_hoodie","JM_Review"],"price":6999,"price_min":6999,"price_max":6999,"available":true,"price_varies":false,"compare_at_price":13999,"compare_at_price_min":13999,"compare_at_price_max":13999,"compare_at_price_varies":false,"variants":[{"id":51312773267732,"title":"Strong Blue \/ XS","option1":"Strong Blue","option2":"XS","option3":null,"sku":"FBM-0112-ABL:XS","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Men's Apex Cooling Hoodie - Blue Marlin - Strong Blue \/ XS","public_title":"Strong Blue \/ XS","options":["Strong Blue","XS"],"price":6999,"weight":310,"compare_at_price":13999,"inventory_management":"shopify","barcode":"9420053354140","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":51312773300500,"title":"Strong Blue \/ S","option1":"Strong Blue","option2":"S","option3":null,"sku":"FBM-0112-ABL:S","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Men's Apex Cooling Hoodie - 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  • Product title

    Women's Apex Strike Shorts

    Regular price  $119.99 Sale price  $59.99
  • Women's Apex Strike Shorts

    12 reviews

    Sale price  $59.99 Regular price  $119.99
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The Women's Strike shorts do everything your favourite running shorts or boardies do and more featuring built in bike shorts for enhanced comfort and privacy around the boat. But wait there's more, the secret to the Women's Strike Shorts performance is in it's advanced technical fabric which features innovative and environmentally friendly ODOR-CRUNCH technology which helps to reduces fishy smells, POLYGIENE® treatment helps to maintains personal freshness and the UPF 50+ fabric keeps you protected from the Sun's harmful UV rays. Now that you're ready and in the zone… all you need to do is prepare for the strike!!\u003c\/p\u003e"}
  • Product title

    Women's Apex Cooling Hoodie - Trout

    Regular price  $139.99 Sale price  $69.99
  • Women's Apex Cooling Hoodie - Trout

    1 reviews

    Sale price  $69.99 Regular price  $139.99
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This highly technical fabric also boasts an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH  which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and is rated UPF 50+ to help keep you protected from the sun’s harmful UV rays.\u003c\/span\u003e\u003c\/p\u003e"}
  • Product title

    Women's Apex Cooling Hoodie - Snapper

    Regular price  $139.99 Sale price  $69.99
  • Women's Apex Cooling Hoodie - Snapper

    Sale price  $69.99 Regular price  $139.99
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This highly technical fabric also boasts an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH  which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and is rated UPF 50+ to help keep you protected from the sun’s harmful UV rays.\u003c\/span\u003e\u003c\/p\u003e"}
  • Product title

    Kid's Apex Cooling Hoodie - Fiery Red/Dark Shadow

    Regular price  $99.99 Sale price  $59.99
  • Kid's Apex Cooling Hoodie - Fiery Red/Dark Shadow

    1 reviews

    Sale price  $59.99 Regular price  $99.99
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  • Product title

    Women's Apex Cooling Hoodie - Southern Blue

    Regular price  $139.99 Sale price  $69.99
  • Women's Apex Cooling Hoodie - Southern Blue

    Sale price  $69.99 Regular price  $139.99
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  • Product title

    Women's Apex Cooling Hoodie - Blue Marlin

    Regular price  $139.99 Sale price  $69.99
  • Women's Apex Cooling Hoodie - Blue Marlin

    1 reviews

    Sale price  $69.99 Regular price  $139.99
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  • Product title

    Men's Apex Cooling Hoodie - Tagged

    Regular price  $139.99 Sale price  $69.99
  • Men's Apex Cooling Hoodie - Tagged

    34 reviews

    Sale price  $69.99 Regular price  $139.99
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  • Product title

    Apex Chill Tube - White

    $39.99
  • Apex Chill Tube - White

    5 reviews

    $39.99
    {"id":9994804723988,"title":"Apex Chill Tube - White","handle":"apex-chill-tube-white","description":"\u003cdiv class=\"tb_product_description tb_widget_text tb_text_wrap\" itemprop=\"description\"\u003e\n\u003cp\u003eWhen you’re out in the blazing sun you’ll be glad you’re wearing the Stoney Creek Chill Tube. Providing UPF 50+ sun protection and constructed from an innovative, market leading cooling fabric material. Odor-crunch technology reduces fishy smells while the Polygiene treatment maintains personal freshness.\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2025-10-20T16:28:59+13:00","created_at":"2025-10-10T12:20:15+13:00","vendor":"0","type":"Unclassified","tags":["gift guide","JM_Review"],"price":3999,"price_min":3999,"price_max":3999,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":51400236663060,"title":"Antarctica \/ OSO","option1":"Antarctica","option2":"OSO","option3":null,"sku":"FAU-0104-KGY:OSO","requires_shipping":true,"taxable":true,"featured_image":{"id":53608092631316,"product_id":9994804723988,"position":1,"created_at":"2025-10-10T12:20:16+13:00","updated_at":"2025-10-10T12:20:19+13:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY.jpg?v=1760052019","variant_ids":[51400236663060]},"available":true,"name":"Apex Chill Tube - White - Antarctica \/ OSO","public_title":"Antarctica \/ OSO","options":["Antarctica","OSO"],"price":3999,"weight":58,"compare_at_price":null,"inventory_management":"shopify","barcode":"9420053355994","featured_media":{"alt":null,"id":43843293380884,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY.jpg?v=1760052019"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY.jpg?v=1760052019","\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY-Fabric.jpg?v=1760404493","\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY-Features.jpg?v=1760404493","\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY-Flatlay.jpg?v=1760404493"],"featured_image":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY.jpg?v=1760052019","options":["Colour","Size"],"media":[{"alt":null,"id":43843293380884,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY.jpg?v=1760052019"},"aspect_ratio":1.0,"height":1000,"media_type":"image","src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY.jpg?v=1760052019","width":1000},{"alt":null,"id":43882814734612,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY-Fabric.jpg?v=1760404493"},"aspect_ratio":1.0,"height":1000,"media_type":"image","src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY-Fabric.jpg?v=1760404493","width":1000},{"alt":null,"id":43882814767380,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY-Features.jpg?v=1760404493"},"aspect_ratio":1.0,"height":1000,"media_type":"image","src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY-Features.jpg?v=1760404493","width":1000},{"alt":null,"id":43882814800148,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1000,"width":1000,"src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY-Flatlay.jpg?v=1760404493"},"aspect_ratio":1.0,"height":1000,"media_type":"image","src":"\/\/www.stoneycreek.co.nz\/cdn\/shop\/files\/APEX-Chill-Tube-Antarctica-FAU-0104-KGY-Flatlay.jpg?v=1760404493","width":1000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv class=\"tb_product_description tb_widget_text tb_text_wrap\" itemprop=\"description\"\u003e\n\u003cp\u003eWhen you’re out in the blazing sun you’ll be glad you’re wearing the Stoney Creek Chill Tube. Providing UPF 50+ sun protection and constructed from an innovative, market leading cooling fabric material. Odor-crunch technology reduces fishy smells while the Polygiene treatment maintains personal freshness.\u003c\/p\u003e\n\u003c\/div\u003e"}
  • Product title

    Women's Apex Cooling Hoodie - Sword Fish

    Regular price  $139.99 Sale price  $69.99
  • Women's Apex Cooling Hoodie - Sword Fish

    11 reviews

    Sale price  $69.99 Regular price  $139.99
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This highly technical fabric also boasts an active 4-way stretch for maximum comfort and manoeuvrability, advanced ODOR-CRUNCH  which reduces fishy smells, POLYGIENE® treatment maintains personal freshness and is rated UPF 50+ to help keep you protected from the sun’s harmful UV rays.\u003c\/p\u003e\n\u003c\/div\u003e"}
  • Product title

    Apex Fishing Sun Gloves - White

    Regular price  $59.99 Sale price  $49.99
  • Apex Fishing Sun Gloves - White

    5 reviews

    Sale price  $49.99 Regular price  $59.99
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  • Product title

    Apex Fishing Sun Gloves - Blue

    Regular price  $59.99 Sale price  $49.99
  • Apex Fishing Sun Gloves - Blue

    Sale price  $49.99 Regular price  $59.99
    {"id":9977520488724,"title":"Apex Fishing Sun Gloves - Blue","handle":"salt-water-sun-gloves-strong-blue","description":"\u003cp\u003eApex Fishing Sun Gloves protect your hands with UPF50+ protection, while the fingerless design allows you to tie knots and handle tools. Polygiene StayFresh and Odor Crunch help control fishy smells, allowing you to wear more and wash less often. 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Polygiene StayFresh and Odor Crunch help control fishy smells, allowing you to wear more and wash less often. The reinforcing synthetic leather and silicone grip helps you hold onto your valuable catch and protect your hands from cuts and jabs.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaximum UPF 50+ rated fabric sun protection\u003c\/li\u003e\n\u003cli\u003ePolygiene® StayFresh and Odor Crunch helps reduce fishy odours\u003c\/li\u003e\n\u003cli\u003eConvenient grip tabs on the tip of the middle finger - easy off\u003c\/li\u003e\n\u003cli\u003eDome at cuff keeps the pair of gloves together\u003c\/li\u003e\n\u003cli\u003eExtra long cuffs for top wrist sun protection\u003c\/li\u003e\n\u003c\/ul\u003e"}

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