Tough, comfy, and built for adventure—with a pocket big enough for all your gear!

For the guy who’s always at the top of the food chain.

Ideal for those who enjoy the sea and great for both fishing trips and casual days.

Perfect for those who like their stories as big as their catch.

Your go-to tee for reeling in the big ones and staying comfy all day long.

For young anglers who love to reel in adventure.

Battle the fish not the heat! Stay cool and sun protected over those blazing hot fishing days, with an Apex Cooling Hoodie. 

Spend more time chasing the big reds, rather than you turning red from the harsh summer sun. Comfort, cooling, protection and freshness.   

Help show them how to catch the fish, not the sun! Advanced UPF50+ Sun Protection clothing for the Kids.

The most comfortable Women’s board shorts ever! With built in bike shorts for extra privacy and comfort around the boat.

Whether on-shore at your local fishing club or out wide, represent your passion for fishing with a Club Hoodie. 

Be prepared for a serious day out, with a serious pair of shorts. Maximum comfort and movement, get ready for the STRIKE!

Avoid getting burnt from the sun this summer, maximise your protection with UPF50+.

From calm to chaos, as anglers we all know just how quickly things can change when out chasing our fishing passions.

UV protection that keeps the sun off your neck!! Stay cool and fresh for long days on the water.

Things can get pretty heated up on the fly bridge, and that’s why you need the right headwear to keep cool and protected. 

Represent your pelagic passion with a comfortable Seabreeze trucker cap. With advanced features and much more!

Don’t lose your Sport Fishing Eyewear overboard! Take the extra step of protection for those thrilling fishing moments.