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Brand Story



OUR STORY

Stoney Creek is a name synonymous with hunting.

Since 1994, we’ve been delivering high quality, reliable hunting and outdoor clothing and equipment that truly withstands everything you - and nature - chuck at it.

At Stoney Creek, we recognise the importance of purpose-built gear to face the unpredictability of the environment, the elements and the adventures that come with it. Whether you’re on the hunt, on the job, on the land, or on the water, we know that to get the best outcome, you need the best gear to support you.
 
By hunters, for hunters —
Sparked by a life-changing moment of adversity, surviving a near death experience in harsh New Zealand bush, Stoney Creek was born. The quest for tougher, higher performing gear started here, and to this day, the mission to create gear that you can trust to maximise your experience continues.
 
Leading innovation —
From those beginnings, through to today, Stoney Creek’s story holds innovation at its core. We continue to seek, test and create leading-edge fabric technology, designs and clothing systems that are unparalleled in the market, partnering with top manufacturers to deliver products of the highest standard. Our mission is to maximise your experience, and we set out to achieve this by providing purpose-built gear that is specifically designed for an intended application.

We are forever on the hunt for innovative new ways to offer cutting edge fabrics and innovative purpose-built designs.  When it came to offering the market a really technical high end camouflage pattern, we weren’t happy with where things were at in the market.  We set out on a journey to build the world’s best camouflage for hunters. That's how Tuatara® Camo was born. 
 
Owners, Brent and Juanita McConnell, put their blood sweat and tears into making sure that every Stoney Creek product is purpose built, tried and tested. With a strong rural connection themselves, they continue to be hands-on in the farming and hunting communities.  We know the complexities of the land - and, we share your passion for getting out there amongst it. This passion for both industries is reflected in the practical, hard-wearing garments we produce. Because we’re hunters too, we expect the best and deliver the best - without compromise. 
 
A team who understand the demands of extreme environments  —
New Zealand is known as a country for its beautiful but extreme environments. For this reason, us Kiwis have had to get creative when it comes to outdoor equipment, and as a nation, we’ve come to be seen as a leader in innovation and technology across the agriculture and outdoor adventure industries. This combination makes NZ the ideal place for creating and testing our products before taking them to the world. We put our gear through its paces here, and we back our products to perform, globally.
 
The great outdoors is in your blood, and it’s in ours too  —
Hunting, fishing or farming are all about community, great mates, and great memories. And those are values deeply important to Stoney Creek, too. Our gear is created for this community - and we’re proud to be there to support those incredible experiences and memories you create.

So, where’s your next adventure taking you?

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